Top Picks for You: 7 Impressive 3D Virtual Stores Changing Shopping #1
Summary:
Introduction:
Shopping is no longer just a task; it has become a pleasurable experience. Virtual retail is taking this to a new level. Virtual stores are changing how we shop by combining technology and retail. Thanks to immersive technology, shoppers can now explore products online like browsing shelves, not just looking at pictures.
These stores combine e-commerce, virtual reality (VR), and augmented reality (AR) to create an interactive shopping environment accessible globally. It’s like stepping into a game where shopping is an interactive adventure.
From trying on clothes virtually to seeing furniture in your home, virtual retail shows a future of endless, personalized shopping at your fingertips. In this article, we highlight some top virtual stores, the technology they use, and share links to their experiences.
1 – Nike
Nike’s virtual store, Nikeland, launched on Roblox in late 2021 and offers an impressive brand experience beyond shopping. In Nikeland, users can explore products, browse, and join interactive activities like sports games. This approach highlights that making shopping fun is as important as the shopping itself.
Roblox is an online experience platform and creation system developed by Roblox Corporation. It allows users to program their experiences and play experiences created by others.
Roblox has 3 million developers. Community developers earned over $701 million from Roblox in the first 9 months of 2023. Roblox has over 5.5 million active experiences. 60% of Roblox users are under 16 years old.
Brands choose these platforms because they come with ready communities. It’s important to consider the user profile when choosing such platforms.
You can read more about this topic here.
Marka Stratejiniz için Hangisi ? Roblox, Fortnite, veya “Özel Evren”
Link : Link
2- Lacoste
Lacoste chose to use similar technology for their Summer 2023 virtual experience, following their previous virtual store. This experience, created by Emperia, aims to build community and loyalty among Le Club Lacoste and UNDW3 (Web3) members.
Visitors are welcomed with a beach-themed entrance showcasing Lacoste’s latest summer collection and can explore more products on an outdoor pool terrace.
Access to the VIP area is available through email entry or a Lacoste NFT. The VIP room features the unique UNDW3 collection with digital twins and augmented reality. Lacoste encourages new users to join their loyalty program and win weekly rewards.
Experiences created by Emperia are made with 3D modeling and 360 panoramic renderings. You can read more about this topic here.
3D VIRTUAL STORE (WITH OFFLINE OR REAL-TIME RENDERING) VS 360-DEGREE PANORAMIC VIEW STORE
Youtube Link : Link
Experience Linki : Link
3 – Gucci
Gucci has successfully used the Metaverse to host fashion shows and sell digital versions of its products. They even created a virtual Gucci Garden experience on the Roblox platform, allowing users to explore and interact with the brand in new ways. This has been effective in reaching a young, digitally native audience and introducing the brand to a new market (Vogue, 2022).
The new Gucci Vault Land is built on The Sandbox, a virtual world where players can own, create, and earn from game assets and experiences.
In Gucci Vault Land, users can:
- Learn about Gucci’s heritage and core values through vintage fashion NFTs
- Compete with other players for a chance to buy digital collections
- Play mini-games and earn blockchain-based rewards
- Obtain Gucci Vault Aura NFT wearables to outfit their avatars in The Sandbox metaverse
- Interact with non-player characters (NPCs) serving as guides in the digital world
What Gucci’s New Metaverse Experience Means for the Future of Luxury Fashion: In the new frontier of the Metaverse, avatars are everything—some users will spend big money to dress their avatars in luxury items like clothing, accessories, and home decor.
In a persistent Metaverse, users will be able to carry their avatar items across platforms (e.g., from Meta’s universe to Fortnite’s game world). Major brands like Gucci are seizing this trend by launching avatar clothing and accessories collections and building immersive experiences for fans.
Building worlds in the Metaverse offers brands significant benefits, including:
- High profit margins for digital items that can be replicated infinitely and distributed at a fraction of the cost of their physical counterparts
- Access to a new generation of customers who are often younger than traditional luxury shoppers
- The possibility that purchasing luxury items in the Metaverse will lead new customers to buy these items in real life
- The ability to test designs in the Metaverse before committing to real-world production
- Reducing overstock and surplus issues with physical luxury items
- Creating new revenue streams by bringing back archive designs
- Providing ongoing royalties and revenue shares for smart certificates and NFTs when virtual items change hands
The Sandbox is a decentralized virtual world managed by users, where players can design, share, and sell assets. It is one of several blockchain-based virtual worlds aiming to change the dynamics of the gaming market and reward creators for the value they produce through user-generated content. It is an ERC-20 utility token built on the Ethereum blockchain.
The Sandbox allows users to create, share, and monetize in-world assets and game experiences in an Ethereum-based metaverse and gaming ecosystem.
You can read our related article here.
Which 3D Virtual Store Technology Should I Choose for My Brand?
4 – HUGO BOSS ( 2023 )
After the critically acclaimed Spring/Summer 2023 Fashion Show in Miami, BOSS took a bold step into the Metaverse. During Metaverse Fashion Week (March 28-31), BOSS fans experienced an impressive and interactive virtual BOSS showroom.
This new space, serving as a digital extension of the BOSS Miami Fashion Show, combines the event’s water theme with brutalist architectural elements, blending visual identity with gamified digital shopping. Users had the opportunity to explore BOSS products in new and engaging ways. The brand’s use of AI to transform the show’s creative concept into a Metaverse showroom highlights its commitment to digital leadership.
Bridging the gap between physical and digital worlds, this Metaverse concept is connected to BOSS’s online store. Five looks displayed in the space are linked to corresponding product pages on hugoboss.com for purchase. These outfits include additional men’s and women’s styles alongside hero pieces from the runway, celebrating BOSS’s timeless tailoring and effortless separates. The signature color palette of black, white, and camel blends with soft blues seen in Miami.
The project also features an integrated gamification layer. When users enter the virtual showroom, they are guided through the light-filled space to explore each shoppable look and encouraged to collect objects along the way. Users who complete the task are rewarded with a blue BOSS suit seen on the Miami runway, which can be worn on the multi-game avatar platform Ready Player Me.
You can read our related article here.
Immersive Web Experience: The New Way to Engage Users
Source of News : Link
Experience Link : Link
5 – BOSS HOUSE BALI ( 2024 )
BOSS is celebrating the launch of its Spring/Summer 2024 collection with the grand opening of BOSS House Bali. Designed by architect Alexis Dornier, the luxury villa has become a hub of style and relaxation—the perfect place where the 24/7 BOSS lifestyle comes to life. At BOSS House Bali, guests enjoy gourmet meals, cooking classes, wellness workshops, and exciting outdoor activities. Of course, there is also the opportunity to explore and shop the Spring/Summer 2024 collection.
The first guests to experience BOSS House Bali included HUGO BOSS EXPERIENCE members, VIP customers, media, and influential figures from the Asia-Pacific region. Customers from around the world can also explore this oasis of tranquility through the innovative BOSS House Bali Virtual Experience.
BOSS HOUSE BALI VIRTUAL EXPERIENCE
Explore every corner of BOSS House Bali and shop carefully selected BOSS products. With a single click, step into the virtual villa and embark on a captivating journey through the men’s wear, women’s wear, shoes, accessories, and fragrance collections.
The collection reflects BOSS’s timeless elegance, from linen suits to sleeveless silk blend dresses, sneakers to swimwear and bags. Virtual guests can also discover holiday collections within the BOSS universe and even book a stay at BOSS House Bali.
Gamification elevates the virtual experience, inviting visitors to find hidden letters scattered around the space to form the phrase “BOSS BALI.” Collecting all the letters unlocks a special discount code for their next online purchase.
You can read our related article here.
How to Choose the Right Platform for Impressive Virtual Experiences?
Source of the News and Experience Link: Link
6 – J.CREW
Classic American fashion retailer J.Crew has introduced its second Obsess-powered virtual store. This holiday-themed experience transforms the World of J.Crew into a digital après-ski retreat. Users can explore the Snow Lodge for women’s latest styles and the Ski Chalet for men’s, diving into the brand’s essence and seasonal collections.
This immersive experience features various interactive elements and rooms designed to showcase J.Crew’s products innovatively. In the Gifting Suite, users can click on gift boxes to reveal a selection of festive products. The Catalog Archives room allows brand enthusiasts to explore J.Crew’s famous catalog archives and test their knowledge through a quiz, connecting them with the brand’s rich heritage.
The virtual store captivates users with dynamic animations, while a treasure hunt event invites shoppers to collect J.Crew ski passes for a chance to win a luxurious cashmere gift. The Party Room provides an ideal setting for the brand’s festive women’s party items, highlighted by the season’s vibrant red tones. Additionally, the store includes a vintage video game, the Ski Racing Game, where players guide a skier through various slope obstacles, adding an extra layer of excitement. The curated seasonal looks and holiday gifts seamlessly integrate into the shopping experience, offering a fully shoppable journey.
In the previous edition, celebrating 40 years of American style, J.Crew engaged its community with a virtual flagship store—the J.Crew Virtual Beach House. This immersive experience showcased the brand’s products in classic-themed print rooms and encouraged users to test their knowledge with a quiz and participate in a treasure hunt to access the Secret Lighthouse, revealing exclusive content.
Obsess solutions use 3D preparation and 360 Panoramic render technology. The image quality is good, and the in-scene experience is limited. You can read more about this topic here.
Source of the News:
3D VIRTUAL STORE (WITH OFFLINE OR REAL-TIME RENDERING) VS 360-DEGREE PANORAMIC VIEW STORE
Source of the News : Link
Experience Link : Link
7 – CRATE and BARREL
Crate & Barrel opened its new flagship store in New York’s Flatiron district as the holiday season approaches. If you live in a different city, you may not be able to shop there in person. However, Crate & Barrel has launched a photo-realistic virtual version of the store, allowing you to shop from the comfort of your own home.
Starting from the street, you see the fancy steel-framed facade and a tree turning golden. Inside, there’s a large table filled with candles to explore. In one corner, there are pillows, a large wooden dining table, and chairs. If you see something you like, you can click to add it to your cart, just like in a regular e-commerce store. Sebastian Brauer, Crate & Barrel’s Senior VP of Product, Visual, and Web 3.0, oversees this virtual reality experience and says, “This is the digital twin of the real location, but we added a bit of magic.”
When you go to the shelves full of vases, you can play with the flowers to make your own arrangements. Clicking on a plate on the wall makes it fly from the shelves to set a perfect holiday table. The experience feels like an open-world video game, with the goal of exploring the scenery. This might actually be the future of online shopping.
To create this experience, Crate & Barrel partnered with six-year-old tech company Obsess, founded by former Google software engineer and Vogue product manager Neha Singh. However, this is the first time Obsess meticulously copied the inside of a physical store, down to the texture of the walls and the exact proportions of the windows. In August, Crate & Barrel announced its significant investment in technology across all aspects of its business. As head of Web 3.0, Brauer is tasked with thinking about how the brand can prepare for the future of shopping. He believes e-commerce is on the verge of a transformation, but the key to successful new technology is providing real benefits to customers. He believes the new virtual store meets this criterion.
Online shopping experiences have not significantly evolved since the first websites launched 30 years ago. However, physical store shopping experiences have become more exciting and immersive.
Source of the News: Link
Experience Link : Link
SUMMARY
We are rapidly moving towards the future of the internet. This is not just an upgrade or update but a complete paradigm shift. Web 3.0 technologies, known for openness and decentralization, are paving the way for the next generation called Web 4.0, which will integrate digital and real objects and environments, enhancing interactions between humans and machines.
In this context, Web3 and the Metaverse (or the next-generation internet) represent transformative technologies that are reshaping how brands interact with consumers.
Just as we can’t imagine a brand today without a mobile, video, and web strategy, soon we won’t be able to imagine a brand without a 3D strategy.
Arimars is ready to be your strategic partner in 3D technologies from A to Z, helping your brand enter the 3D world and thrive in it. With our innovative solutions and expert team, we will enhance your brand’s digital transformation, enrich customer experience, and help you stay ahead of competitors. At every stage of your 3D strategy, we offer tailored, sustainable, and effective solutions to shape the future of your brand together.
ABOUT ARİMARS
Arimars, offering a customized Metaverse Shopping platform for brands, enables leading companies to provide a virtual world experience for their customers, employees, and distributors. It allows interaction with 3D digital assets and their physical sale. On this customized platform, our 3D virtual experiences are easily accessible through brands’ websites. This experience works seamlessly on PC, mobile devices, and VR headsets, without the need for downloads or installations. Moreover, brands can update the content within the environment through the control panel we provide. As your strategic partner, Arimars shapes your virtual world strategy and aids in executing your virtual world plan. To learn more about how Arimars can assist you in establishing your presence in the metaverse, reach out to us.
Metaverse, Artırılmış Gerçeklik, Sanal Gerçeklik, Teknoloji ve çok daha fazlası burada.
