Summary

  • Our 3D and AR platform solves the biggest challenge of online shopping.
  • Customers can explore products in 360 degrees.
  • Our O+O strategy merges online and in-store experiences.
  • With the Sales Representative Avatar, we provide personalized shopping support.
  • We make shopping fun and interactive through gamification.
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Solving the Biggest Problem in Shopping: Combining Digital and Physical Experiences with O+O

One of the biggest challenges in today’s online shopping world is that customers cannot physically experience products, leaving them uncertain before making a purchase. This is particularly true for significant or sensitive purchases, where more information about the product’s real-life appearance, feel, and functionality is crucial. At Arimars, we address this common concern by combining digital and physical shopping experiences through our 3D and AR-powered e-commerce platform, offering a seamless solution to this issue.

1. DISCOVER: EXPERIENCE ONLINE AND IN-STORE TOGETHER

Exploring products is one of the most exciting parts of shopping. However, in online stores, this process often feels flat and uninspiring. With Arimars, we transform this experience. Customers can explore products in our 3D virtual showrooms as if they were in a physical store. This experience goes far beyond just viewing product photos—it allows customers to dive into the details, see products from every angle, and even inspect packaging.

  • Step 1: Customers navigate the showroom freely using screen controls or WASD keys to explore and examine products.
  • Step 2: Clicking on an interesting product opens a detailed view with a 360-degree interactive model.

O+O Integration: After exploring products online, customers can reserve them for trial or pickup in-store. This way, the digital discovery process transitions seamlessly into a physical store experience.

Example: A Customer’s Journey with a New Sofa

  • The customer discovers a new sofa in our 3D platform.
  • They use the configuration module to test different colors and styles for the sofa.
  • With our AR module, they virtually place the sofa in their living room to check its fit and compatibility with the rug.
  • They interact with the Sales Representative Avatar to get detailed information about the sofa’s features.
  • During exploration, they play a digital game in the 3D space, earning coupons or discounts.
  • Finally, they are directed to the brand’s e-commerce site to complete the purchase or visit the store to buy the product in person.

2. EXPERIENCE: MAKE DECISIONS WITH 3D PRODUCT VISUALIZATION

Another major challenge of shopping is the inability to see the texture, quality, and details of products in real life. To eliminate the sense of uncertainty customers often experience in online shopping, Arimars presents every product with 3D visualization. Customers can examine products from every angle, dive into the details, and even evaluate packaging and material quality.

  • Step 3: Customers can view their selected product in 3D, rotate it, and zoom in to inspect the details.
  • Step 4: They can watch video guides to see how the product works.

O+O Integration: After reviewing the product, customers can reserve it for in-store inspection or pick it up directly from the store. This way, the knowledge gained online is complemented by an in-person experience.

Example: A customer examines a coffee machine in 3D, watches its usage video, and decides to visit the store to try it out before purchasing.

3. SOCIAL SHARING AND INTERACTION: MAKE SHOPPING SOCIAL

Shopping isn’t just an individual experience; it’s often a process customers want to share with friends and family. Arimars enables customers to make their online shopping experience more social. They can share products with friends, invite them on virtual store tours, or even shop together in real time.

  • Step 5: Customers can use the “Call a Friend” feature to explore the virtual store together and exchange real-time opinions about products.

O+O Integration: The social experience doesn’t stay online. Customers can be invited to in-store launches, product demos, or special events, taking their online interactions into the physical world.

Example: A customer who frequently explores a brand’s products online receives an invitation to a special in-store launch event, strengthening their connection with the brand.

4. SALES REPRESENTATIVE SUPPORT: VIRTUAL HELP, REAL EXPERIENCE

Customers often need the expertise of a sales representative, especially for complex or high-value products. Arimars addresses this need with an innovative solution: the Sales Representative Avatar. This virtual assistant guides customers through products, offers personalized recommendations, and answers their questions.

  • Step 6: Customers can activate the Sales Representative Avatar to receive detailed product guidance and tailored suggestions.

O+O Integration: The Sales Representative Avatar can also assist customers in scheduling in-store appointments or locating products in nearby stores.

Example: A customer interested in purchasing a high-end electronic device uses the Sales Representative Avatar to get detailed product insights and finds an opportunity to see the product at the nearest store.

5. INTERACTION THROUGH GAMIFICATION: HAVE FUN AND EARN

To make the shopping process more enjoyable, the Arimars platform incorporates various gamification elements. Customers can earn rewards and badges as they interact with products, making their shopping experience more exciting and engaging.

  • Step 7: Customers can earn achievements and rewards by watching product videos, sharing products with friends, or engaging with the Sales Representative Avatar.

O+O Integration: Rewards earned online can be redeemed in-store or supplemented with additional rewards through special in-store games.

Example: A customer completes a treasure hunt in the virtual showroom, earning loyalty points that they later use for a discount at a physical store.

CONCLUSION: BRIDGING DIGITAL AND PHYSICAL EXPERIENCES IN SHOPPING

At Arimars, we solve the biggest challenges customers face during their shopping journey by bringing the online and physical worlds together. Our 3D and AR-powered platform provides a seamless solution that enables customers to shop with confidence, makes the discovery and experience process enjoyable, and offers a smooth O+O journey.

ABOUT ARİMARS

Arimars, offering a customized Metaverse Shopping platform for brands, enables leading companies to provide a virtual world experience for their customers, employees, and distributors. It allows interaction with 3D digital assets and their physical sale. On this customized platform, our 3D virtual experiences are easily accessible through brands’ websites. This experience works seamlessly on PC, mobile devices, and VR headsets, without the need for downloads or installations. Moreover, brands can update the content within the environment through the control panel we provide. As your strategic partner, Arimars shapes your virtual world strategy and aids in executing your virtual world plan. To learn more about how Arimars can assist you in establishing your presence in the metaverse, reach out to us.