INTRODUCTION:

A lot has changed since the beginning of e-commerce, yet most online stores still cling tightly to old habits. We’ve trained our eyes to the same template over and over: scroll, see, choose, and buy. But is this approach truly enough to meet the fast-changing shopping habits of the digital age, especially the expectations of Gen Z?

At Arimars, we believe that shopping should no longer be just a transaction—it should be an experience. In an era where 3D technologies are so accessible, settling for ordinary 2D visuals and endless scrolling lists is a significant missed opportunity for brands. This is where the new era of e-commerce begins: the NextAR 3D E-Commerce Platform.

WHY HAS THE APPEAL OF 2D E-COMMERCE FADED? CONSUMER EXPECTATIONS HAVE CHANGED!

Traditional online shopping continues to view customers as mere spectators. Pages lined with product images, short descriptions, and a purchase button turn shopping into a monotonous process. However, consumer habits and expectations are rapidly evolving.

Customers now want to touch products, examine them up close, walk around them, and see them from every angle. Some even desire to try products in a virtual environment. This marks a shift from a passive shopping experience to an active discovery process. This is where 2D e-commerce falls short.

NextAR 3D E-Commerce Platform: From Passive Buyers to Active Participants

The NextAR 3D E-Commerce Platform is designed to fill the gaps in the modern shopping experience. It doesn’t just allow you to view products—it enables you to interact with them in a transformative way. Here are its key features:

Explore:

Your customers can navigate brand-specific environments in a 3D virtual world. This means shopping is no longer just about selecting products; it’s about experiencing what your brand has to offer. Customers feel the excitement of discovery as they virtually walk through your store and explore.

Experience:

NextAR lets users try products via virtual avatars. They can interact with products, place them in their surroundings using AR mode, chat with a virtual sales assistant for detailed information, and watch product videos. This makes the shopping experience more personal and engaging, helping customers make confident decisions.

Buy:

The ability to view products from every angle allows customers to make faster, more secure decisions. Recreating the experience of a physical store in a virtual environment simplifies the buying process and reduces the perception of risk. With seamless integration to your existing e-commerce or website, customers can shop without ever leaving your brand’s environment.

NextAR is not just a shopping platform; it’s a space for exploration and experience. While shopping, customers find themselves immersed in an adventure, creating a deeper connection with the products they interact with and the virtual spaces they discover. This new shopping approach not only makes your brand stand out but also enhances customer loyalty.

WHY IS THIS SO IMPORTANT?

Modern consumers now expect more. E-commerce is no longer just about making a purchase—it requires an engaging and interactive experience. The limited nature of traditional e-commerce increases customer churn, while 3D experiences allow brands to build long-term connections with their customers.

For instance, a study by Shopify reveals that product pages featuring 3D and AR content have 94% higher conversion rates. Imagine achieving such a significant impact simply by presenting the same product differently!

Moreover, 3D product experiences significantly reduce return rates because they help customers make more informed choices. In other words, 3D e-commerce benefits both brands and customers.

HAS 2D E-COMMERCE REACHED ITS PEAK?

The era of “scroll, select, buy” is coming to an end. So where do you think the future of e-commerce is headed? What technologies do you think customers are now expecting? With the NextAR 3D E-Commerce Platform, you can begin this transformation today.

Share your thoughts and insights with us! Let’s explore this transformation together and lead the way in this new era.

CONCLUSION: TAKE A STEP FORWARD

This blog doesn’t just inform readers but also encourages them to take action and boost their conversion rates. While highlighting the limitations of 2D e-commerce, it powerfully presents the innovations offered by NextAR. This platform redefines the future of e-commerce for both brands and consumers, revolutionizing the customer experience.

SHOPIFY AND ROBLOX PARTNERSHIP: A GAME-CHANGING MOVE FOR E-COMMERCE

Shopify’s new partnership with Roblox marks an important step in the e-commerce world. This collaboration offers brands the opportunity to engage with the next generation of consumers in Roblox’s social and interactive virtual world. Brands using Shopify can now create virtual stores and provide consumers with more interactive and gamified shopping experiences.

IMPORTANCE FOR THE 3D E-COMMERCE SECTOR

As we highlight in our NextAR 3D E-Commerce Platform, this partnership confirms the growing demand for immersive e-commerce environments where consumers can explore and interact with products beyond 2D images. By integrating 3D and AR solutions into shopping platforms, brands can meet the expectations of tech-savvy and experience-driven younger consumers. Just as Roblox emphasizes user-generated content and social interactions, our 3D platform enriches the consumer journey by offering customizable and shareable experiences.

In conclusion, the Shopify and Roblox collaboration signals a future of more interactive and immersive e-commerce. This aligns with the innovative solutions we are already offering.

Link to the news here

ABOUT ARİMARS

Arimars, offering a customized Metaverse Shopping platform for brands, enables leading companies to provide a virtual world experience for their customers, employees, and distributors. It allows interaction with 3D digital assets and their physical sale. On this customized platform, our 3D virtual experiences are easily accessible through brands’ websites. This experience works seamlessly on PC, mobile devices, and VR headsets, without the need for downloads or installations. Moreover, brands can update the content within the environment through the control panel we provide. As your strategic partner, Arimars shapes your virtual world strategy and aids in executing your virtual world plan. To learn more about how Arimars can assist you in establishing your presence in the metaverse, reach out to us.