Brands’ ability to use new technologies will determine their ability to sustain their presence in the future.
In the December issue of the magazine “Hedef”, our Operation Director Buket Ustaoğlu stated that next-generation 3B online store solutions have not only changed the future of e-commerce but also became a new sales channel for brands.
Highlights from the article:
- In this new world, the digital presentation of a real shopping experience with unlimited new opportunities for brands to offer their products to customers will be the biggest issue in the market.
- The next-generation stores designed to meet this need offer brands the chance to rapidly develop interaction and increase the experience customers enjoy while shopping. Forward-thinking brands and retailers who do not want to be late in this new world are creating compelling e-commerce experiences such as 3B virtual flagship stores and retail stores.
- Creating shopping experiences that appeal to the new consumer of tomorrow and developing new strategies is crucial for the future of brands and retailers.
- Brands are designing these new environments as VIRTUAL RETAIL STORES – SEASONAL AND HOLIDAY CAMPAIGNS – NEW PRODUCT LAUNCHES AND COLLECTION INTRODUCTIONS or DIGITAL SHOWROOMS for wholesale and retailing.
Link to the magazine article: Hedef Magazine