“Metaverse and Digital Fashion: Is it better for people, planet, and animals?

Is this the solution we’re all looking for in our sustainability plans?

Some of the topics from our article published in the Confection Technique October 2022 issue:

Fashion Industry – Metaverse and Sustainability

In a 2020 analysis by management consulting firm McKinsey, it was predicted that fashion will be responsible for 2.7 billion metric tons of carbon emissions by 2030, even if nothing changes. Therefore, reducing what the industry produces and pollutes is of utmost importance.

The fashion industry produces 10% of humanity’s carbon emissions and is the second largest consumer of water on the planet.

Shoppers, especially Millennials and Gen-Z, are demanding that brands understand and take responsibility for global issues with greater attention and care. One of the ways brands can align with their customers’ values is by creating more sustainable methods for shopping, through opening Metaverse Virtual Stores and utilizing Digital Assets, which is presented to us as Farfetch and DressX collaboration project. Farfetch, a fashion brand, partnered with the digital fashion market DressX to outfit influencers before pre-sale offerings, and shared valuable information for the industry in the statements they made after the campaign.

According to Farfetch’s information shared after the campaign, “By going digital, we saved 346,698 liters of water, equivalent to 20 people drinking for 24 years. Also, we saved 2,525 kg CO2 equivalent, which corresponds to 97.86% of CO2 emissions produced by a similar campaign in the physical world, and to 10 hours of daily smartphone usage for 29 years.” Farfetch and DressX’s pre-sale campaign was considered a success as “the world’s first carbon-neutral fashion campaign” (RTIH).

As the interest of brands in digital fashion increases, new digital fashion brands and platforms, such as DressX and Fabricant, are emerging. Digital 3B assets prove their value to brands, not only by helping them reach sustainability efforts, but also by providing an interactive shopping experience that is more appealing.

How does Arimars’s Metaverse Platform NextAR play a role?

Arimar’s Metaverse platform NextAR plays a crucial role in achieving sustainability goals in the fashion industry while providing a unique customer experience. It blends virtual and physical reality by offering a personalized Metaverse platform that helps brands reduce waste and pollution by offering virtual product launches and presentations without international flights. With the use of digital 3B assets, NextAR enables fashion designers to have virtual showrooms, stores, launches and events, thus reducing production and design waste. The platform also provides designers with unlimited creative freedom and discovery.

The digital 3B assets used in the platform reduce the number of physical products produced and lower the resources required to develop collections. The Metaverse projects currently being implemented not only improve the sustainability efforts of brands but also offer an improved customer buying experience. Customers can personalize products, interact and even view them in augmented reality and make purchases.

The company is constantly improving its NextAR Metaverse platform by closely monitoring technology and customer needs and incorporating new features based on customer feedback and solving real industry problems. For example, the company plans to address the issue of unsold inventory in the new version to be released in 2023.

When developing our Metaverse platform, we aimed to enable brands to reach large audiences without the need for any app download, setup, or profile creation. Today, with our NextAR – Metaverse Platform, brands can quickly access their virtual environments through their websites and easily experience them through computers, mobile devices, or virtual glasses. As your strategic partner, Arimars helps shape your metaverse strategies and execute your metaverse plans. By providing information on how Arimars can assist with defining brands’ presence in the metaverse and offering more information, it can be reached by contacting them.

You can access our article in the latest edition of Konfeksiyon Teknik magazine, explaining how we help with sustainability goals of the Fashion World with our Metaverse Solutions on pages 38-39-42 by following the link.