Fashion brand Tiburon has opened its new store on Arimars’ Metaverse platform NextAR.
New generation digital stores offer fashion enthusiasts a sustainable and discovery-focused shopping experience. Arimars, which transforms unique environments created to reflect brands’ vision into completely different experiences and worlds, has taken a step into a very special collaboration. Tiburon, a fashion brand that stands out with its collections inspired by nature and beyond borders, has opened its first new generation digital store on the Metaverse platform NextAR developed by Arimars. This store, which offers an interactive and extraordinary virtual shopping experience where customers can focus on different discoveries in line with a sustainability perspective, targets new generation consumers. Arimars, which brings future technologies to consumers, has given life to a new virtual store experience with the Metaverse platform NexAR, which offers a creative, personal, and interactive customer journey beyond physical boundaries.
Arimars has entered into a very special partnership with fashion brand Tiburon, which presents its collections inspired by nature and defines its boundaries as a horizon line, to the liking of fashion enthusiasts. Arimars hosted the opening of Tiburon’s first new generation digital store on NextAR.
“As a brand that takes inspiration from nature and respects it infinitely, we wanted to take a sustainable, innovative and boundary-breaking step.”
Ahmet Yavuzçehre, founder of Tiburon brand and Chairman of the Board of Directors of Yavuzçehre Textile, said about this partnership and the brand’s new generation digital store: “In today’s world where the seriousness of the climate crisis increases day by day, brands that center on the concept of sustainability and move in this direction are of great importance. As Tiburon, we have always considered this to be very important with our business model that only sells from the website. When the impact of the fashion industry on nature is considered, as a brand that takes inspiration from nature and respects it infinitely, we also wanted to take a sustainable, innovative and boundary-breaking step. That’s why we are experiencing the happiness of opening our first new generation digital store on NextAR. We are aware that shopping through digital channels not only contributes to reducing the carbon footprint, but also supports sustainability goals of the collections displayed in the virtual environment. These are the first steps for now.”
Yavuzçehre continued: “With this store we opened, we brought together our collections that we previously displayed on our website with the power of the latest technology for fashion enthusiasts. We not only created a world beyond boundaries, but also began to offer a discovery-focused and interactive fashion experience to our customers, in line with the spirit of our collections. We also believe that we will reach a wider consumer audience with this store.”