INTRODUCTION:

The e-commerce industry is evolving rapidly, and brands now aim to offer their users striking, immersive, and discovery-driven experiences. 3D virtual stores provide these experiences while driving increased sales and engagement for brands. However, many brands still ask questions like, “Do all our products need 3D models?” or comment, “We have thousands of products; creating 3D models for all of them is impossible!”

These misconceptions can lead to missed opportunities with 3D technology. Here are the overlooked truths about 3D virtual stores that you need to know.

1. You Don’t Need 3D Models for All Your Products: Focus on the 3D Experience

The 3D virtual store experience is one of the most effective ways to boost sales and enhance customer engagement on your e-commerce site. However, you don’t need to create 3D models for all your products right away. What truly matters is the experience you offer your customers—the ability to explore, try, and buy. This process enables users to have a more interactive and personalized shopping journey.

Advantages of the 3D Store Experience:

• When customers visit your site, they can go beyond simply viewing 2D product images. They can rotate products in a 3D environment, examine them closely, access usage information, and watch videos.
• With the Explore, Try, and Buy cycle, customers can inspect products from every angle, personalize them, and chat in real time with virtual sales representatives to get instant answers to their questions.
• This experience builds customer confidence and speeds up purchasing decisions.

You don’t need 3D models for every product to offer this interactive experience. Even with just a few strategically chosen 3D models, you can make a big impact. Global brands follow this approach too—despite having thousands of products, they convert only select items into 3D models to boost engagement and sales.

The 3D virtual store experience goes beyond simply showcasing products; it makes your customers an active part of their shopping journey. By offering opportunities to explore and experience, you can deliver much more to your customers.

2. 3D Modeling Costs Less Than Photography: Save in the Long Term

Many brands assume that 3D modeling is too expensive, but in the long term, it is far more cost-effective than product photography. Most brands already hire professional photographers to take images of all their products. This process is both time-consuming and costly. Typically, 4–10 photos are taken for each product, and as your product catalog grows, so do your costs.

Photography costs are high not just initially but also in the long term. Any product updates or changes require new photoshoots, leading to ongoing expenses. Additionally, equipment, studio rentals, and photo editing add to the overall costs, which can strain a brand’s budget over time.

This is where 3D modeling comes in:

• 3D modeling offers a much more economical solution in the long term compared to photoshoots. For similar products, a single 3D model can provide multiple variations. For example, you can create one model for a T-shirt and then change the color and pattern to offer various options.
• A single 3D model can replace multiple photos, allowing customers to view the product in detail from every angle. Instead of conducting new photoshoots for updates, you can simply update the existing 3D model, keeping costs low and products up to date.
• Over time, 3D modeling reduces ongoing costs and eliminates the need for frequent photoshoots. This allows you to save both time and budget while providing your customers with a more interactive and engaging experience.

By transitioning from costly photography to 3D modeling, you can break free from accumulating expenses while delivering a cutting-edge, immersive shopping experience to your customers.

What Are the Advantages of 3D Technology in E-Commerce?

3D modeling not only replaces traditional photography but also significantly boosts sales and customer engagement. Here are the biggest advantages of 3D technology:

• A single 3D product image can replace 10 photos.
• Increases user engagement by 5x and conversion rates by 2-3x.
• 3D configurators allow you to create a single 3D model for similar products. For example, with one sofa model, you can easily change the fabric or color options.
• User experience becomes much more interactive, enabling customers to better understand the product.

3D virtual stores go beyond just showcasing products—they allow brands to offer customers an interactive experience. This leads to increased customer satisfaction, stronger trust in the brand, and ultimately, skyrocketing sales.

ABOUT ARİMARS

Arimars, offering a customized Metaverse Shopping platform for brands, enables leading companies to provide a virtual world experience for their customers, employees, and distributors. It allows interaction with 3D digital assets and their physical sale. On this customized platform, our 3D virtual experiences are easily accessible through brands’ websites. This experience works seamlessly on PC, mobile devices, and VR headsets, without the need for downloads or installations. Moreover, brands can update the content within the environment through the control panel we provide. As your strategic partner, Arimars shapes your virtual world strategy and aids in executing your virtual world plan. To learn more about how Arimars can assist you in establishing your presence in the metaverse, reach out to us.