INTRODUCTION:

The e-commerce industry is evolving rapidly, and brands now aim to provide their customers with visually striking, immersive, and discovery-driven experiences. 3D virtual stores enhance these experiences while driving sales and engagement. However, many brands still ask questions like “Do all our products need to have 3D models?” or express concerns such as “We have thousands of products; it’s impossible to create 3D models for all of them!”. These misconceptions can cause brands to overlook the opportunities that 3D technology offers. Here are some overlooked truths about 3D virtual stores that you need to know.

1. NOT ALL YOUR PRODUCTS NEED A 3D MODEL: THE KEY IS THE 3D EXPERIENCE

The 3D virtual store experience is one of the most effective ways to boost sales and enhance customer engagement on your e-commerce site. However, you don’t need to create 3D models for all your products right away. What truly matters is the explore, try, and buy experience you provide to your customers. This experience allows users to go through a more interactive and personalized shopping journey.

BENEFITS OF THE 3D STORE EXPERIENCE:

• When customers visit your site, they don’t just look at static 2D product images. Instead, they can rotate and examine products in 3D, access usage details, and watch videos.
• With the Explore, Try, and Buy cycle, customers can examine products from every angle, personalize them, and even chat with real-time sales representative avatars for instant answers.
• This immersive experience builds customer confidence and accelerates purchase decisions.

You don’t need a 3D model for every single product to offer this interactive experience. Even having a few strategically selected products in 3D can make a significant impact. Global brands use the same strategy—despite having thousands of products, they convert only key items into 3D models to drive engagement and increase sales.

The 3D virtual store experience goes beyond simply displaying products—it makes customers an active part of their shopping journey. By offering exploration and interaction, you can provide a richer and more engaging shopping experience.

2. 3D MODELING IS MORE COST-EFFECTIVE THAN PHOTOGRAPHY: SAVE IN THE LONG RUN

Many brands assume that 3D modeling is highly expensive, but in reality, in the long run, 3D modeling is far more advantageous than product photography. Most brands already work with professional photographers to capture product images, a process that is both time-consuming and costly. Each product typically requires 4-10 photos, and as your product catalog grows, these costs add up significantly.

Photography costs are not just a one-time expense but an ongoing one. Every product update or modification requires a new photoshoot, leading to continuous expenses. Additionally, costs for equipment, studio rentals, and photo editing further strain budgets, making traditional photography an expensive long-term investment.

This is where 3D modeling comes in:

• 3D modeling is a much more economical solution in the long run compared to traditional photography. Especially for similar products, a single 3D model can be used to showcase multiple variations. For example, once a t-shirt model is created, different colors and patterns can be applied without needing additional photoshoots.
• A single 3D model can replace multiple photos, allowing detailed exploration from every angle. Moreover, instead of organizing new photoshoots, you can simply update existing 3D models, reducing costs while keeping your product visuals up to date.

In the long run, 3D modeling helps minimize costs and eliminates the need for recurring photography expenses. This allows you to save both time and budget. While freeing yourself from the accumulating costs of product photography, you can also provide your customers with a more interactive and engaging experience through 3D modeling.

WHAT ARE THE ADVANTAGES OF 3D TECHNOLOGY IN E-COMMERCE?

3D modeling not only replaces traditional product photography but also leads to a significant increase in sales and customer engagement. Here are the biggest advantages of 3D technology:

• A single 3D product view can replace 10 photos.
• Enhances user interaction by 5 times and boosts conversion rates by 2-3 times.
• 3D configurators allow you to create a single 3D model for similar products. For example, one sofa model can be used to display different fabrics or colors.
• User experience becomes more interactive, enabling customers to explore and understand products better.

3D virtual stores do more than just showcase products—they provide an interactive experience for customers. As a result, customer satisfaction increases, trust in the brand grows, and ultimately, sales multiply.

ABOUT ARİMARS

Arimars, offering a customized Metaverse Shopping platform for brands, enables leading companies to provide a virtual world experience for their customers, employees, and distributors. It allows interaction with 3D digital assets and their physical sale. On this customized platform, our 3D virtual experiences are easily accessible through brands’ websites. This experience works seamlessly on PC, mobile devices, and VR headsets, without the need for downloads or installations. Moreover, brands can update the content within the environment through the control panel we provide. As your strategic partner, Arimars shapes your virtual world strategy and aids in executing your virtual world plan. To learn more about how Arimars can assist you in establishing your presence in the metaverse, reach out to us.