A BRIEF LOOK AT THE IMMERSIVE WEB:
The immersive web represents the future of the internet, bringing together people, places, and events from different parts of the world in a 3D environment with a focus on interaction. Although it’s still in its early stages, the immersive web holds great potential for every sector of the digital age.
Think of the immersive web as a platform where people can explore, create, and collaborate through avatars, digital environments, and real-time interactions. From games to art galleries, live concert streams, and more, the immersive web offers a landscape filled with constantly evolving and exciting opportunities. Beyond just entertainment, it has the potential to transform our shopping experiences and interactions with brands.
With the rise of virtual reality technology, immersive experiences have become more accessible than ever. Anyone with an internet connection can explore new worlds from their homes using a smartphone, computer, or VR headsets.
THE IMPACT OF THE IMMERSIVE WEB ON THE FASHION WORLD
In the past few years, purchasing habits and consumer trends have significantly changed, triggering a digital transformation in the fashion industry. From fashion trends predicted by algorithms to shopping features on social media, brands are looking for new ways to reach their audiences and offer easier shopping experiences. This change is particularly noticeable among Generation Z and younger Millennials.
With the evolution of the immersive web, fashion brands fhave great opportunities for new business models and revenue sources. Now, fashion doesn’t have to exist only in the physical world or online environments. Thanks to advanced technology, the immersive web offers fashion designers and e-commerce brands the ability to create creative, virtual versions of their products in digital spaces. This is also referred to as ‘immersive shopping’ or ‘virtual showrooms’. Undoubtedly, we can expect to see a new generation of immersive fashion shows and stores, along with virtual influencers.
Consumers can now experience fashion designs in 3D, examine them from different angles, and even try them on before purchasing. This offers unique experiences for interacting with potential customers, as well as immersive with social influencers and sharing content. Additionally, fashion brands have the potential to explore augmented reality features like facial recognition and voice recognition to provide interactive shopping experiences. Brands can even offer custom-made products that customers can design within the immersive web. One thing is certain: fashion is moving towards the immersive web. According to BCG, the expected revenue for digital fashion by 2030 will be 6 billion dollars.