The 3D Imperative: Why Businesses Need to Implement a 3D and AR Strategy Now

As digital marketing continues to evolve, businesses must stay up to date to stay competitive. One of the latest trends that cannot be ignored is the rise of 3D and AR technology. Just like video and mobile strategies changed the game for brands in the past, a failure to implement a 3D and AR strategy today will soon become a cause for concern.

The internet is going spatial, and 3D and AR are quickly replacing or supplementing flat digital experiences to create new opportunities for immersive consumer engagement. Brands that fail to recognize this shift or are slow to implement the necessary infrastructure to support their future strategies will fall behind.

So why is it so important for businesses to implement a 3D and AR strategy now? Here are a few reasons:

  1. Increased engagement: With 3D and AR, brands can create immersive experiences that increase customer engagement and help them stand out in a crowded market. By giving customers the ability to interact with products in a virtual environment, businesses can enhance the shopping experience and create a more personal connection with their audience.
  2. Improved sales: 3D and AR can also lead to improved sales by helping customers make more informed purchasing decisions. By allowing customers to see and interact with products in 3D, they can get a better sense of the product’s size, scale, and features, leading to more confident purchases.
  3. Competitive advantage: With 3D and AR still in their early stages, implementing a strategy now can give businesses a significant competitive advantage over those who are slow to adopt the technology. By being early adopters, businesses can establish themselves as leaders in their industry and set themselves apart from the competition.

The rise of 3D technology has also created new revenue streams for brands through in-game digital asset sales and the use of NFTs.

In summary, every company needs a 3D strategy to remain relevant and competitive in the digital age. Not only can it provide significant cost savings and environmental benefits, but it also has the potential to drive sales and create new revenue streams. Don’t wait to implement a 3D and AR strategy – the time to act is now.”


3D Experiences and platforms for brands offers opportunities. Firstly brands and retailers can increase customer engagement. By being early adopters, they can open new revenue streams and stand out from competitors. Additionally the metaverse allows for global reach and cost savings. To take advantage of these opportunities, brands and retailers should start by developing a strategy. Next, they should establish a presence in the metaverse through experimenting with new technologies and collaborating with others. Lastly, they should continuously monitor and adapt their strategy to stay ahead and fully realize the potential of the metaverse.

Learn how your brand can sell physical and digital products in the metaverse with a virtual store.